How to Create a Successful Snapchat Ad in Saudi Arabia? Your 2026 Guide

 

Snapchat Ad Still a Golden Advertising Platform in Saudi

Before you learn how to create a successful Snapchat ad in Saudi Arabia, you first need to understand why the platform itself is still a winning card in 2026. In many countries, Snapchat’s presence has declined in favor of other platforms, but in Saudi Arabia, the picture is completely different.

Recent digital reports show that Snapchat currently reaches more than 70% of the population, with a user base exceeding 25 million users by the end of 2025. This simply means that if you ignore Snapchat, you are ignoring a huge portion of your potential audience. More importantly, the majority of these users are young men and women—the segment that spends the most in sectors such as fashion, restaurants, beauty, entertainment, and everyday services.

In Saudi Arabia, Snapchat is not just an “app”.

Many users follow, daily, the snaps of influencers, restaurants, e-commerce stores, and brands, and they make purchasing decisions based on short, fast content that convinces them in a matter of seconds. This is where a Snapchat ad comes in as a tool that delivers your message in the middle of this daily stream of content consumption.

Unlike ads on other platforms that might appear in the middle of a crowded feed of text posts or static images, a Snapchat ad often appears in full-screen mode (Full Screen) and in a 9:16 vertical format, which allows you to capture the user’s full attention for a few seconds before they continue scrolling.

In 2026, Snapchat is no longer just an entertainment platform; it has become a core part of the digital marketing landscape in Saudi Arabia, especially for brands targeting regions such as Riyadh, Jeddah, the Eastern Province, and Al-Qassim. Snapchat ads support different objectives: increasing brand awareness, driving traffic to a website or online store, app installs, or even direct orders via WhatsApp or a landing page.

That’s why learning how to create a successful Snapchat ad is not a luxury, but an essential skill for any Saudi business owner who wants to keep up with the competition and fight for the attention of the same audience that dozens of other brands are targeting every single day.

Understanding How Snapchat Ads Work… Before You Hit “Create Campaign”

To create a truly successful Snapchat ad, you first need to understand how the platform works from the inside.

Today, Snapchat relies on a smart auction system, similar to major ad platforms: you choose your campaign objective (such as increasing website traffic, video views, app installs, or purchases), set your daily or overall budget, and the platform uses machine learning algorithms to show your ad to the people who are most likely to take the action you defined.

The idea is not that “whoever pays the most always wins,” but that the platform balances:

• Showing a suitable ad to an interested audience
• The quality of the ad
• And the overall value Snapchat gets from the ads it shows to users

There are different types of Snapchat ads, each serving different goals:

• Single Image/Video Ads that appear between Stories or in Spotlight, suitable for delivering a simple, fast message.
• Story Ads, which allow you to show a sequence of snaps within Discover, are suitable for brands that need to tell a story or showcase multiple products.
• Collection Ads, which display several products in small, clickable tiles—perfect for online stores.
• Plus advanced formats such as AR Lenses and sponsored Filters, which provide higher interaction with the brand.

Before you start, you must ask yourself:

“What exactly do I want from this campaign?”

Do you want people to discover your business for the first time? Visit your website and view products? Install your app? Or do you want direct sales right now?

The answer to this question determines:

• The right Snapchat ad type
• How you craft your message
• And even the format of the video or image you will use

Without a clear objective, every step that follows becomes just a random experiment that burns your budget without clear results—especially in a market like Saudi Arabia, where you are competing for the attention of a user who sees dozens of ads and snaps every day.

Steps to Set Up a Successful Snapchat Ad for the Saudi Market – From Objective to Targeting

To launch an effective Snapchat ad in Saudi Arabia, you need to treat it as a structured plan, not a quick action.

The first step is to choose an objective inside Snap Ads Manager:

Do you want:

• Brand awareness (Awareness)?
• Website or store visits (Traffic)?
• Video views (Video Views)?
• App installs?
• Or purchases and conversions (Conversions)?

Each objective pushes the system to:

• Display your ad differently
• And look for a different type of user

After choosing the objective, you move to audience targeting.

In Saudi Arabia, you have powerful targeting options:

• Choose the country and cities (such as Riyadh, Jeddah, Dammam, Khobar, etc.)
• Set age and gender
• Define interests (for example: food, fashion, gaming, travel, beauty, education…)

You can also use location-based targeting if you are, for example, a restaurant, clinic, or car showroom serving a specific area.

The important thing is not to choose “everyone,” because that wastes your budget. Focus on the segment that actually has a higher chance of engaging with your offer.

Next, you choose budget and schedule:

• Set a daily or total budget
• And choose the campaign duration

It’s better at the beginning to start with a reasonable test budget that allows you to try more than one ad variation, instead of burning a large amount on a single test.

Don’t forget to connect your Snapchat account to an analytics tool or to the Snap Pixel on your website or store, so you can link Snapchat ad performance to actual actions on your site:

• Visits
• Adds to cart
• Or completed orders

With these steps, you will have built a campaign based on:

• A clear objective
• Logical targeting
• And measurable outcomes

instead of a shallow experiment.

Creating Snapchat Ad Content That Makes the Saudi User Stop Scrolling in the First 3 Seconds

Even if your targeting is perfect, the Snapchat ad content itself is what decides whether the Saudi user will keep watching or tap “Skip.” Snapchat is a fast platform; people hold their phones and flick through snaps in seconds. That’s why the first 2–3 seconds of the ad are the life-or-death zone.

You have to ask yourself:

“What is the one thing that, if the customer sees it in the first second, will make them stop?”

It could be:

• A problem they experience every day
• A strong offer
• A before/after result
• Or a visually striking scene (product in action, transformation, or reaction)

Practical tips for creating strong content:

• Make the video vertical 9:16 and in good quality, but don’t overproduce it to the point it loses authenticity. People on Snapchat like content that feels natural and close to everyday stories.
• Start with a clear hook: a direct question (“Tired of…?”), a strong statement (“The fastest way to get your order delivered within 24 hours in Riyadh”), or a quick problem–solution scene.
• Use simple Arabic that matches your audience’s tone, with a Saudi flavor if your audience is fully local.
• Show the product or service quickly; don’t waste the first 5 seconds on a long intro.
• Add a clear Call to Action in voice, on-screen text, and caption:
  “Swipe up and order now.”
  “Tap here and get your first-order discount.”
  “Download the app in seconds.”

Don’t forget to optimize the accompanying copy (Headline + Description) to be short and clear; this text works together with the video as a team to convince the user to take action.

It’s also best to prepare multiple versions of the same Snapchat ad (with different hooks or offers) and run them together in one campaign to see which variation resonates more with your Saudi audience—then scale the winning version in your upcoming campaigns.

How Does Leadz Booster Treat Snapchat Ads as Part of a Complete Marketing Funnel for the Saudi Market?

One of the biggest mistakes we see among business owners in Saudi Arabia is that they treat a Snapchat ad as a standalone move:

“We’ll shoot a quick video, upload it as an ad, and hope it brings in sales.”

At Leadz Booster, the approach is completely different. We treat Snapchat as a gateway within the funnel, not as an isolated channel.

Before launching any campaign, our strategy team starts by understanding the full picture:

• What is the business objective for the next 3–6 months?
• Are we focusing on brand awareness? Moving inventory? Launching a new product?
• Or supporting an online store in a specific Saudi city?

Then we design the customer journey from the moment they see the Snapchat ad to the final conversion step:

• Will we send them to a simple landing page?
• A product page in an online store?
• Or directly to a WhatsApp conversation?

The UX/content team steps in to align the messaging at every touchpoint:

• The video
• The ad copy
• The landing page
• And the contact forms

At the same time, we configure the connection between Snapchat and your website or store through the Snap Pixel and conversion events, so that every interaction becomes a data point that can be measured and analyzed.

The power here is that the Snapchat ad no longer remains just “views”; it becomes part of a clear plan:

• Snapchat brings in traffic
• The landing page filters and qualifies genuinely interested users
• And follow-up messages (WhatsApp, email, or remarketing) convert those interested users into paying customers

With every new campaign, we use previous data to improve:

• Targeting
• Video content
• And the call to action

So that every riyal spent has a more visible impact on business growth in the Saudi market.

The Skills of the Leadz Booster Team… From Understanding Video Content to Reading Snapchat Campaign Numbers with a Marketing Eye

What sets Leadz Booster apart in managing Snapchat ads is not just knowing how to set up a campaign in the platform, but having a full team that understands:

• Video
• Messaging
• And Saudi user behavior on Snapchat

We have a digital marketing strategist who starts by setting a clear objective for the campaign and defining the most suitable segments:

• University students
• Mothers within a specific age range
• Business owners
• Or an audience interested in a particular field

Then the copywriter works on crafting a strong hook that fits Snapchat’s nature: a short, direct line that puts the problem and solution right in front of the viewer’s eyes within seconds.

In parallel, the video and editing team produces fast-paced vertical content that:

• Preserves your brand identity
• Yet still feels natural and close to the style of everyday snaps your audience watches

We fully understand that the Saudi user can tell the difference between:

• A “boring, over-produced” ad
• And a video that delivers real value or a clear offer in a quick and simple way

After launch, the data analysis team takes over. We don’t just say:

“The campaign is running.”

We go back to the numbers:

• Video completion rate
• Swipe-up rate
• Cost per visit
• And the percentage of people who actually took action after the ad

This continuous reading allows us to quickly decide:

• Pause weak creatives
• Boost strong creatives
• Test a new hook
• Or change the offer completely if the numbers show the audience isn’t responding

In this way, a Snapchat ad is not just a video file we spent a budget on and then forgot. It becomes a repeated improvement project, handled by a team genuinely passionate about combining video, data, and the Saudi market to push the brand a real step forward—not just show it in people’s snaps for a few seconds and then disappear.

Common Mistakes in Snapchat Ads… and How to Avoid Burning Your Budget with No Results

Many business owners in Saudi Arabia enter the world of Snapchat ads full of enthusiasm, but walk away frustrated because the results did not meet expectations. When we review the campaigns that failed before the client came to us at Leadz Booster, we find the same mistakes repeated over and over.

The first mistake is the absence of a clear objective:
A generic ad that talks about the brand without any real call to action. The viewer doesn’t know what to do after watching the ad, so they simply keep scrolling and forget everything.

The second mistake is overly broad targeting:
Selecting all of Saudi Arabia and all age groups, without defining a real segment. The result: the ads reach many people, but only a very small percentage of them are genuinely interested in the offer, so the cost per result increases.

Third, weak creatives or creatives that don’t fit Snapchat:
A horizontal video full of tiny text, or a concept designed with a “TV commercial” mindset—on a fast platform like Snapchat where people hate heavy, slow ads. Many failed ads start with a long intro or logo, instead of starting with the problem or the offer.

Fourth, a poor landing page:

Even if the Snapchat ad itself is strong, the page the viewer lands on after swiping up may be slow, cluttered, or not mobile-friendly—so they bounce immediately.

Fifth, the absence of tracking and analysis:
The business owner only looks at the number of views and swipes, without connecting the ad to real sales or serious inquiries.

At Leadz Booster, the first thing we do with previously failed campaigns is deconstruct these mistakes:

• Fix the targeting
• Rewrite the messaging
• Produce a video that fits the spirit of Snapchat
• And connect the ad to a clear conversion path (a landing page, WhatsApp, or an online store)

Most importantly, we turn the Snapchat ad into part of a learning process: every campaign provides signals that we build on in the next one, instead of being “a fresh experiment from zero” every time. That’s how we stop the budget bleed and turn it into a calculated investment in the Saudi market.

Keep reading and uncover secrets that can change the way you work. Best Social Media Platforms for Creating Paid Ads Suited to the Saudi Market — Your 2026 Guide

From a Weak Campaign to a Successful Case Study… How Do We Handle Results and Turn Them into Real Growth?

Not every Snapchat ad succeeds from the first try—even with the best setup—but the real difference lies in how you handle the results.

In many projects that came to us at Leadz Booster, business owners used to treat a failed campaign as proof that:

“The platform doesn’t work.”

instead of seeing it as an important data source.

The first thing we do is hold a calm numbers review session:

• How many people did the campaign reach?
• How many watched the video to the end?
• How many swiped up?
• How many visited the landing page?
• And how many actually contacted or purchased?

Then we ask: Where is the bottleneck?

• If the swipe-up rate is low, we know the problem is most likely in the creative or the message: a piece of content that didn’t grab attention, or an offer that wasn’t convincing. We rewrite the hook, change the video structure, and try a new angle on the problem or solution.
• If people swipe up but leave the page quickly, we know the issue lies in the landing page or mobile experience. We redesign the page, clarify the message, reduce form fields, and test adding WhatsApp as a faster option.
• If people engage but don’t buy, we review the offer itself: is the price reasonable? Is there a guarantee or trial that reduces hesitation?

This approach turns every campaign from a “failure” into a practical lesson that improves the performance of the next campaign.

Over time, we can build a clear map with the client of what works for their audience:

• Content type
• Tone of voice
• Offers
• Best times
• And the most responsive cities

At this point, Snapchat campaigns turn from scattered attempts into a continuous strategy that supports brand growth in Saudi Arabia—and opens up new opportunities on other platforms (like Instagram, TikTok, and Google) based on the same insights we gained from Snapchat.

Keep reading and uncover secrets that can change the way you work. How to Create and Manage Instagram Paid Ad in Saudi Arabia?

Practical Steps for a Saudi Business Owner to Create Their First Professional Snapchat Ad

If you are a business owner in Saudi Arabia and want to launch your first Snapchat ad professionally, you can follow a simple roadmap before thinking about any large budget.

Step one: Define your goal with extreme clarity.
Skip generic phrases like “We want to grow” or “We want to sell more,” and write a specific goal such as:

• “I want 100 WhatsApp inquiries this month from Snapchat,” or
• “I want to sell 50 units of this specific product.”

Step two: Choose one clear offer to tie to the campaign, not ten different offers. For example:

• A special discount for Snapchat viewers
• A free trial
• Or free shipping on the first order

Three: Prepare a solid landing point (Landing Page):
This could be:

• A simple page on your website
• A product page in your online store
• Or even a WhatsApp conversation with a pre-written welcome message

The important thing is that the path from the ad to the desired action is short and clear.

Step four: Film a simple vertical video with a good smartphone camera.
Ideally, have a person speak directly to the audience (if it fits your business), explaining:

• The problem
• The solution
• And the offer

in less than 15 seconds, with the product or service clearly visible.

Don’t overthink high-budget production for your first campaign; what matters most is that the video is:

• Clear
• Fast
• And built around a strong message from the start

Step five: Go into Snapchat Ads Manager, choose the correct objective, set up targeting:

• Saudi Arabia + relevant cities
• Age
• And interests that are closest to your product

Then start with a reasonable test budget for several days.

Six: Monitor the numbers daily, but don’t change everything every hour.
Wait until you have enough data, and rely on metrics like:

• Swipe-up rate
• Cost per visit
• And the number of orders or inquiries

With these steps, a Snapchat ad becomes less of a random experiment and more of a well-planned first step toward building a strong marketing channel in Saudi Arabia.

Keep reading and uncover secrets that can change the way you work. Media Buying: A Complete Guide

A Roadmap with Leadz Booster to Build a Strong Snapchat Ads Strategy Through 2026 and Beyond

If you prefer to shorten the path and start working right now with a team that understands Snapchat and the Saudi market, this is where Leadz Booster comes in as your strategic partner, not just an ad executor.

The journey starts with a discovery and strategy session where we review your business:

• Your type of project (restaurant, online store, clinic, training, services, etc.)
• Your ideal audience
• The cities you want to focus on
• And the results you aim to achieve from Snapchat over a defined period

Then we design a complete Snapchat ads plan for you:

• Clear objectives
• Well-defined audience segments
• Campaign types
• And creative formats (videos, images, stories, offers…)

The Leadz Booster team works on all parts of the journey.

• Writing scripts and ad messages in a tone close to your audience’s style
• Producing fast, vertical Snapchat videos that grab attention
• Designing mobile-friendly landing pages
• And connecting everything to tracking and analytics tools so we can see exactly what happens after every view or swipe up

After launch, we don’t leave you alone. We:

• Monitor the campaign regularly
• Review the numbers
• And continuously adjust targeting, messaging, and offers

Each campaign cycle adds a new layer of understanding about your audience and their behavior—and that insight is used to improve the next round.

With this approach, Snapchat ads become:

• Not “something we should just try.”
• But a core asset in your marketing strategy

They support your other channels—like Instagram, TikTok, and Google—and continuously feed your website or online store with qualified traffic from real Saudi users who are ready to buy.

As we keep working through 2026 and beyond, you will build a rich base of knowledge and experience on Snapchat together with the Leadz Booster team. That puts you in a much stronger position than competitors who still treat Snapchat ads as a gamble or a one-off experiment.

Turn your goals into real achievements with our tailored services – request the service now.

Snapchat Ads in Saudi Arabia 2026: Key FAQs

1) Why is Snapchat still a winning ad platform in Saudi Arabia in 2026?

Because it still reaches a massive, young Saudi audience. Recent reports indicate 70%+ reach and 25M+ users by late 2025—especially high-spending segments in fashion, F&B, beauty, entertainment, and daily services. Full-screen 9:16 ads grab attention fast and can drive awareness, traffic, installs, or direct orders when paired with clear CTAs and localized offers.

2) How do Snapchat ads work—and which objectives and formats should I choose?

Snapchat runs an auction optimized by machine learning toward your chosen objective:

• Objectives: Awareness, Traffic, Video Views, App Installs, Conversions.
• Formats: Single Image/Video (fast message), Story Ads (multi-snap storytelling), Collection Ads (multiple products), AR Lenses/Filters (interactive engagement).

Define the objective first; it dictates delivery, audience selection, creative structure, and tracking.

3) What are the essential steps to set up a successful Snapchat ad for the Saudi market?

1. Objective: Awareness/Traffic/Installs/Conversions.
2. Targeting: Saudi Arabia → key cities (Riyadh, Jeddah, Dammam, Khobar, Al-Qassim), age, gender, interests; use location-based targeting for local businesses.
3. Budget & Schedule: Start with a test budget and multiple variations.
4. Tracking: Install Snap Pixel (and server-side events if possible) to measure visits, add-to-cart, and purchases.
5. Landing Point: Fast, mobile-first page (or WhatsApp) aligned with your ad promise.

4) What creative best practices make Saudis stop scrolling in the first 3 seconds?

• Lead with a strong hook: pain point, bold offer, before/after, or striking product moment.
• Show the product/service immediately—no long intros or logos.
• Use clear Saudi-flavored Arabic and on-screen text for silent viewers.
• Keep it vertical, 9:16, authentic, and fast-paced.
• Add explicit CTAs (“Swipe up & order now”, “Tap for WhatsApp”, “Get first-order discount”).
• Produce multiple hooks/offers and let the data pick the winner.

5) What common mistakes burn the budget—and how do I fix them?

• No clear objective/CTA → Define one action and say it plainly.
• Over-broad targeting → Focus on cities/ages/interests that match buyers.
• TV-style creatives (horizontal/slow) → Use native, punchy vertical video.
• Weak landing page → Speed up, simplify, and make it mobile-first with short forms & WhatsApp.
• No tracking → Connect Snap Pixel and optimize to real conversions.

Turn “failed” campaigns into learning loops: diagnose the bottleneck (creative vs. landing vs. offer), adjust, and relaunch with data-backed changes.