Do You Want to Increase Your Sales? Master the Art of Creating a Google Ad Like a Pro

 

Creating a Google Ad: Is it Essential for Increasing Sales

If you run an online store, a clinic, a consulting office, or even a startup in Riyadh or Jeddah, you’ve probably tried one of these three:

• Paying for social media ads with no consistent results
• Relying on word of mouth and personal referrals
• Waiting for “good luck” from free search results

Here comes the critical question: how can you reach a customer who is ready to buy at the exact moment they are searching for your service?

This is exactly where creating a Google Ad comes in.

The idea behind Google Ads is that you appear in front of people who are actively searching for phrases like: “construction company in Jeddah”, “best dental clinic in Riyadh”, “buy abayas online in Saudi Arabia”. That means you’re not talking to a random audience, but to people with a clear intention to buy or inquire.

In 2026, competition in Saudi Arabia is no longer about “who has the prettiest ad,” only, but about “who understands how to set up targeting, choose search keywords, and optimize the landing page the customer lands on after clicking”. Many business owners burn through their budget because they treat creating a Google Ad like a magic button: set a budget, and that’s it. In reality, success depends on interconnected elements: choosing the right goal, structuring the campaign, writing a compelling ad, building a strong landing page, and continuously measuring performance.

This article is written to help you understand the game from the inside, step by step, in the language of a Saudi business owner—not in the dry, technical style of platform documentation. We’ll explain the components of a successful Google Ad, the mistakes that waste your budget, and how you can benefit from the experience of a team like Leadz Booster so that every riyal you spend turns into targeted visits, calls, and real sales—not just clicks with no value.

How Does a Google Ad Actually Work? (From the Moment a Keyword Is Typed to the Moment Your Ad Appears)

Before we talk about the art of creating a Google Ad, you need to understand what happens “behind the scenes” in that one second between a user typing a search phrase and your ad showing up at the top of the results.

A user in Saudi Arabia opens Google and types, for example, “commercial lawyer in Jeddah”. In the background, the Google Ads system starts matching this keyword with advertisers who are targeting the same phrase or similar phrases. If you are one of those advertisers, your ad enters a live auction with your competitors’ ads.

This auction is not based on price alone; it also takes into account the quality of your ad:

• How relevant your ad copy is to the search term
• How relevant your landing page is to that keyword
• The previous user experience with your campaign (click-through rate, conversions, etc.)

In simple terms, Google prefers to show an ad that delivers a useful experience to the user, not just the highest bidder. That’s why creating a professional Google Ad means:

• Choosing keywords that reflect user intent (buying / requesting a service / comparing options)
• Writing clear headlines and descriptions that mirror the search logic and present a direct promise (offer, discount, consultation, free shipping, etc.)
• Sending the visitor to a landing page that matches the ad, loads fast on mobile, and is optimized to convert visitors into customers

Once you understand this system, your perspective changes completely. Instead of asking “How much budget do I need for Google Ads?”, you start asking “How can I make every click have a clear purpose?”—and that’s where the difference begins between a campaign that burns budget and a campaign that builds your sales month after month.

Practical Steps Before Creating a Google Ad… Don’t Hit “Enable” Until You Prepare the Foundation

Before you open an account and start creating a Google Ad, there is smart work that must be done on paper or in a simple document, so that every riyal you spend goes to the right place.

The first step is to define a clear goal for the campaign:

• Is your goal to send WhatsApp messages or direct phone calls?
• Or form submissions (requesting a quote, booking an appointment, asking for a consultation)?
• Or direct sales from an online store serving Saudi Arabia?

Next, decide which campaign type fits best. In most cases, targeting the Saudi market—especially for services and stores—the best starting point is a Search campaign, because it allows you to appear at the top of search results when the customer types high-intent keywords.

The second step is to understand the structure of a campaign in Google:

• Campaign: where you set the goal, daily budget, and geographic locations (for example: all of Saudi Arabia, or specific cities like Riyadh and Jeddah).
• Ad Groups: each group focuses on a specific service or product type, containing tightly related keywords and dedicated ads.
• Ads: the headlines, descriptions, URLs, and extensions.

The third step before creating a Google Ad is to prepare your landing page:

• It must be fast on mobile, because most users in Saudi Arabia browse from their phones.
• The copy must be clear and must continue the promise made in the ad (don’t promise something in the ad and surprise the visitor with different content).
• The call to action—call, WhatsApp, or purchase—must be visible and simple.

Finally, connect the campaign to a tracking tool (such as Google Analytics or Google Ads conversion tracking). Without clear data on clicks, calls, and orders, you will be working “in the dark” and might think the issue lies in the ads, when the real problem could be the landing page or the way leads are handled by your team.

Deadly Mistakes in Creating a Google Ad… How Your Budget Disappears Without Real Customers

Many business owners in Saudi Arabia jump into Google Ads with excitement, but they commit simple mistakes that turn creating a Google Ad into a “click party” with no sales. Some of the most common mistakes include:

Choosing overly broad keywords
Keywords like “marketing”, “programming”, “clothes”, “perfume” are extremely broad and have massive search volume, but the user’s intent is unclear—one person is looking for information, another for a job, another for any company… It’s better to focus on more specific phrases, such as: “digital marketing company in Riyadh”, “men’s perfume with shipping inside Saudi Arabia”.

Not using negative keywords
When you create a Google Ad without negative keywords, your ad may appear to people searching for “free, jobs, tutorial, pdf”… and those are usually not ready-to-buy customers. Adding terms like “free, job, tutorial” as negative keywords helps protect your budget.

Mixing multiple services in one ad group

You might put in the same ad group keywords about “website design, social media management, Google Ads” and then write one generic ad. The result? None of the messages are precise, and the customer feels that the message is not speaking to them. The right approach is to separate ad groups by service, with each group having its own keywords, ads, and dedicated pages.

Sending traffic to the homepage all the time
This is one of the most common and damaging mistakes: your ad talks about a specific service, but when the user clicks, they land on the home page and get lost between sections. Every ad should send the visitor to a landing page that matches the ad headline, with the same message and offer, plus a clear call to action.

Ignoring geographic and language targeting
Some campaigns keep the default settings and end up showing to people outside Saudi Arabia or in irrelevant languages. You need to configure your targeting to Saudi Arabia (or a specific city) and select Arabic / English according to your actual audience.

If you avoid these mistakes from the start, you’ll notice a big difference between a campaign that burns budget with vanity metrics and a Google Ad setup that drives targeted visits where a large portion turn into calls and genuine inquiries.

How Does Leadz Booster Think About Creating a Google Ad? From “Click” to “Interested Customer”

Many providers treat the process of creating a Google Ad like number crunching: increase the budget, raise the number of clicks, then send you a report full of tables. At Leadz Booster, the thinking is entirely different; the focus is not on “how many clicks did you get?”, but on “how many real opportunities and warm leads did you receive?”

That’s why the first step before launching any campaign is understanding your business in Saudi Arabia:

• Type of business: online store, clinic, service office, factory…
• Priority cities: Riyadh, Jeddah, Eastern Province, or all of Saudi Arabia
• Ideal customer type: individuals? companies? B2B partnerships?

Based on this picture, a Google Ad strategy is drawn as a roadmap, not a random campaign setup. The Leadz Booster team—using its experience in digital marketing, SEO, and UX—connects the dots between the ad, the keyword, the landing page, and the follow-up process with leads.

The ad is not written as a “nice sentence” only.

It’s crafted as a message for a specific person, with a clear pain point, looking for a quick, convincing solution in the Saudi market.

The budget is also handled with a “test and improve” mentality: you start with a reasonable amount, then the team continuously reads the data:

• Which keywords bring higher-quality leads?
• Which cities respond better?
• Does the ad need a tweak in the headline or description?
• Does the landing page need simplification?

In this way, creating a Google Ad shifts from a single button press to an ongoing process, whose final goal is increasing quote requests, calls, and sales—not just improving numbers inside the Google Ads dashboard.

Leadz Booster’s Skills and Achievements That Turn Google Ads Into a Complete Experience for the Saudi Customer

Leadz Booster’s real advantage isn’t just knowing how to set up Google Ads campaigns; it’s having a complete skill set that turns your ads into part of a full digital experience:

• Deep expertise in marketing copywriting
  Text ads in Google rely on just a few lines, but those lines must be sharp: they must tap into the customer’s pain, clearly present value or an offer, and speak in a tone that fits the Saudi market without being complicated or stiff.
• Ability to design fast, user-friendly landing pages (UX)
  The user who clicks from Google finds a headline that matches the ad, a simple explanation of your service or product, clearly stated benefits, and a frictionless way to contact or buy. No confusion and no extra steps.
• Strong background in SEO
  This matters even for ads because the quality and relevance of the landing page affect Google’s quality score for your ad, which in turn influences your click cost and ad rank.
• A genuine passion for video, editing, and whiteboard animation
  This allows you to embed short explainer videos on your pages that clarify your offer in one or two minutes, helping Saudi customers quickly “get” your value and increasing the chance that they contact you.

All these skills ensure that every riyal you spend on creating a Google Ad works inside a cohesive system.

A professionally written ad, a persuasive landing page, a well-thought-out user experience, and follow-up messages (via email or WhatsApp) that can be refined later.

With ongoing performance monitoring and data-driven optimization, your ads evolve from a one-off trial into a stable channel that consistently brings you highly targeted customers from within Saudi Arabia—instead of being stuck with shallow engagement on social media only.

Google Ads Budget… Why Do Some People Burn Their Budget Without Realizing It?

Budget is the most sensitive point when it comes to creating a Google Ad. Many business owners in Saudi Arabia start enthusiastically. They set 100 or 200 SAR per day, and after a week or two, they feel frustrated because they “didn’t see” sales that match what they spent. The problem usually isn’t the platform itself, but the way the budget is handled.

Many assume that increasing the budget automatically means more results. Whereas the truth is that the budget must be tied to several factors. The approximate cost per click in your niche, the level of competition, and your conversion rate on your website or landing page.

Some of the most common mistakes include:

• Judging too quickly:
  They shut down the campaign after 3 days when they hadn’t collected enough data about the best keywords. The most responsive cities, or which ads perform better.
• Spreading the budget over too many keywords and services:
  Instead of focusing on one profitable service at the beginning. They open a campaign for multiple services, which spreads the budget across many keywords. Making it impossible to see a noticeable impact on any single one.
• Not tying the ad to a clear financial goal:
  For example, if your average profit from one customer is 500 SAR, and through creating a Google Ad. You manage to bring 5 customers per month from the campaign, that’s 2500 SAR of extra income. The question: how much did it cost you to get those five? If you spent 700–1000 SAR and brought in 2500, you’re actually profitable even if the spend “feels big” at first.

The right way to think about a budget is in terms of customer acquisition cost (Cost per Lead or Cost per Sale).

Not “how much did I spend and how many clicks did I get?” This is where continuous monitoring and analysis become essential—so you know which keyword, which city. Which ad type gives you the best return?. And you start focusing your budget there instead of treating ads as a black box that scares you every time you increase the amount?

Keep reading and uncover secrets that can change the way you work. Effective Advertising and Promotion Strategies for Saudi Online Stores

How Do You Connect Creating a Google Ad to Your Business Profit… Instead of Chasing Clicks Only?

At the end of the day, the goal of creating a Google Ad is not to brag about traffic volume. But to see real impact in your business: calls, consultations, bookings, or orders. To tie your ads to profit, you need to follow three clear steps:

1. Track Conversions
   It’s not enough to know how many clicks you received. You need to know how many of those clicks:
   • Called your phone number shown on your site or in the ad.
   • Submitted a form.
   • Purchased a product from your store.

This is done by setting up conversion tracking in Google Ads or via Google Analytics and connecting it to your campaigns. Without this step, you are still “guessing” and don’t truly know which campaign or keyword is actually making you money.

1. Understand the Value of a Customer for Your Business
   Ask yourself: when a customer comes to you from Google Ads. What is the average amount they spend? And is this a one-time customer?. Or do they come back and buy again? Once you understand the average lifetime value of a customer, you can decide how much it makes sense to spend to acquire one.

If, for example, the average value of a clinic patient is 800 SAR, then spending 80–120 SAR to acquire one patient through creating a Google Ad is a logical and healthy investment.

1. Make Decisions Based on Data
   

   After one or two months of structured work, you will have data on:

   • Which campaigns or ad groups deliver the best cost per customer?
   • Which keywords are wasting budget with no calls or sales?
   • Which cities or devices (mobile / desktop) perform best?

At this stage, you start working like a professional. You increase the budget on what’s profitable, and pause or adjust what is losing.

This is where a partner like Leadz Booster shines. Because they don’t just create the campaign and walk away—they help you read the numbers. Adjust your messaging, refine your landing pages, and connect everything to one goal. Making every riyal you invest in creating a Google Ad meaningful in terms of sales, not just numbers inside the platform.

Keep reading and uncover secrets that can change the way you work. Learn How to Design an Ad That Grabs Attention and Convince Customers in Saudi Arabia: Your 2026 Guide

Practical Steps You Can Start Today to Launch Your First Google Campaign Professionally

If you’ve made it this far, you’re probably convinced that creating a Google Ad isn’t a luxury. But a core tool to increase sales in the Saudi market. So… where do you actually start? Let’s lay out a short roadmap you can begin implementing today.

1. Choose One Service or Product to Focus on First
   Instead of opening a campaign for ten services. Pick one profitable and in-demand service in Saudi Arabia (for example: “e-commerce store design”, “tax consulting”, “water tank cleaning in Riyadh”). And build your first campaign entirely around it.
2. Prepare a Dedicated Landing Page
   Write simple and persuasive content that answers three questions. What do you offer? For whom? And what’s the benefit for them? Add trust elements such as client testimonials. Figures, or guarantees, include a clear call to action. “Call now”, “Request a quote”, or “Book a consultation”.

3. Open a Google Ads Account and Configure the Basics
   

   Choose a campaign goal (Leads or Sales). Set your geographic targeting (all of Saudi Arabia or specific cities). And configure the language to match your audience (usually Arabic + English if your audience is mixed).

4. Build Ad Groups by Topic
   Create one ad group for “website design” keywords, another for “website development”. And so on. Don’t mix too many unrelated topics inside a single ad group.
5. Write 3–4 Different Ads for Each Ad Group
   Vary your headlines, try a strong offer, and speak directly to the Saudi customer.
   “Professional website creation in 7 days”.
   “Saudi-based support, e-invoices, local payment gateways.”
6. Connect the Campaign to Conversion Tracking
   No matter how simple—track calls, forms, or purchases. Without this step, you’re operating at half power.

If you feel that these steps are too many or that you need someone to guide you. This is exactly where a partner like Leadz Booster comes in. They turn this roadmap into a real execution plan and handle the technical and analytical sides so you can focus on serving your customers and closing deals.

Keep reading and uncover secrets that can change the way you work. Media Buying: A Complete Guide

Why Is Leadz Booster the Right Partner to Master the Art of Creating Google Ads and Boost Your Sales?

In the end, a successful Google Ad is a blend of understanding the Saudi market. Mastering Google Ads tools, compelling marketing copy. Well-crafted landing pages and ongoing data monitoring. It’s rare to find all of these elements in one place… and that’s where Leadz Booster stands out as a digital marketing and web development partner.

The Leadz Booster team combines several lines of expertise.

• Developing websites and landing pages that are fast. Conversion-optimized and tailored to mobile visitors in Saudi Arabia.
• Writing Arabic marketing content that targets the user’s search intent and focuses on keywords like “creating a Google Ad” and related services such as advertising, web development, and SEO.
• Managing Google Ads campaigns professionally. Smarter keyword selection, using negative keywords to protect your budget, and testing multiple ads. And improving performance based on real data—not guesswork.
• A strong passion for video, editing, and whiteboard animation. Which can turn your marketing message into a short video for your landing page or other campaigns—boosting customer trust before they even contact you.

Most importantly, Leadz Booster’s vision is not “we launch an ad, and that’s it.”

But rather building a sustainable acquisition channel that brings you customers month after month. From the very first session, you talk about your goals. Your ideal customer, and your realistic budget. Then you start a gradual plan that respects your numbers and invests them in the right place.

If you truly intend to increase your sales in 2026 and stop burning your budget on random campaigns. Then choosing a partner with genuine passion and a deep understanding of the art of creating Google Ads—like Leadz Booster—becomes a natural step. And a completely different starting point for your relationship with paid advertising in Saudi Arabia.

Turn your goals into real achievements with our tailored services – request the service now.

 

FAQs: Learn Google Ads to Increase Sales in Saudi Arabia

1) Why is learning how to create Google Ads essential for increasing sales in Saudi Arabia?

Because it puts you in front of high-intent searchers (e.g., “Best Dental Clinic in Riyadh”). At the moment of decision. With buying-intent keywords, compelling ad copy, and a fast. Conversion-optimized landing page, Google Ads turns targeted demand into calls. WhatsApp chats and orders—instead of random impressions.

2) How does Google Ads work “behind the scenes”?

Each search triggers a real-time auction using your bid and Quality Score (keyword relevance, expected CTR, and landing-page experience). Improving relevance and page quality reduces cost per click and lifts position—so it’s not only about paying more; it’s about earning higher quality.

3) What are the most important steps before clicking “Run” for a campaign?

• Define a clear objective (calls/WhatsApp, form submissions, online sales).
• Start with a Search campaign targeting specific KSA cities.
• Structure: Campaign → Ad Groups by Service → Multiple Ads.
• Prepare a mobile-first, message-matched landing page.
• Enable conversion tracking in Google Ads and GA4.

4) What are the budget-busting mistakes?

• Broad, generic keywords (“clothes,” “programming”) instead of purchase-intent terms.
• Skipping negative keywords (“free,” “jobs,” “tutorial”).
• Mixing different services in one ad group.
• Sending traffic to the homepage instead of relevant pages.
• Incorrect geo/language settings that target outside Saudi Arabia or the wrong audience.

5) How do I link my budget to profit instead of chasing clicks?

Track cost per lead/sale (calls, forms, orders) and know your average customer value to set a CPA ceiling. Reallocate spend to winning keywords and cities, pause losers. And iterate on ad copy/landing pages based on ROAS and conversion data—not guesswork.